Introduction

Marketing you

Looking for work in today's evolving job market? If you are, you probably already know that to be successful you have to work hard. But you also need to carefully plan and target your efforts. Successful job seekers learn and use a range of skills and strategies. From identifying what you have to offer an employer to accessing the hidden job market, from crafting a winning resume to acing an interview, these skills and strategies can be learned. And they work.

You may enter your job search with marketable skills, but you also need the skills to market yourself. If you can't convince a potential employer that you're the best qualified candidate, you won't win the job.

Investing time to hone your job search skills and strategies can help you to

• win more job interviews and offers
• land a job in less time
• boost your confidence about becoming and staying employed
• strengthen your earning potential
• increase your likelihood of job satisfaction